Almost 45.5 billion pages are online, but 91% get no organic search traffic. To rank high on Google, you need SEO Content That Improves Rankings. That means ensuring your content is optimized for search engines, and that includes making it informative and engaging so that search engines consider it to be an authoritative source on the topic. To do that, you can follow these ten tips to improve your ranking.

1. Optimize Your Titles & URLs

Search engines consider your content’s title and URL when determining how well it ranks. So, be sure to include your target keyword in both of these elements. However, avoid adding keywords just for the sake of it (that’s known as keyword stuffing and can hurt your ranking). Instead, be strategic about how you incorporate them into your content.

2. Make Your Content Answer Frequently Asked Questions

By researching popular questions that your customers may have, you can optimize your content to appear in the featured snippet on a SERP. This can increase your website traffic, engagement, and lead generation.

3. Use LSI & Long-Tail Keywords

Including synonyms and LSI keywords in your content helps search engines better understand the relevance of your content. Moreover, it also allows you to write natural-sounding text that is easier for users to understand and consume.

4. Create a Content Calendar

A content calendar can help you plan and organize your content over a specific time frame, which will streamline your process and save you time. Moreover, using an SEO tool like Semrush’s keyword position tracker can help you keep tabs on your rankings and ensure that your efforts are paying off.