Het inzetten van geur voor marketing for marketing is a unique, yet effective strategy to connect with and influence your customers. The idea is to play to your customer’s olfactory senses by diffusing specific smells throughout a retail environment, hotel room, restaurant or other branded establishment. Scent marketing has been proven to encourage consumers to spend more time in stores, make more purchases, and increase customer loyalty and brand recognition.

There are many different scents that can be used for marketing, and businesses should choose those that fit their products and their target audience. For example, perfume and beauty salons would choose soothing scents like lavender or rose, while a restaurant may want to evoke feelings of hunger with aromas of vanilla and cinnamon. Restaurants also use scents to create an experience for their guests, enhancing the quality of their service and making customers feel more comfortable.

The Power of Scent in Marketing Strategies

Many studies and businesses have reported that scent marketing can help them achieve their goals, like Nike finding that it increased customers intent to purchase by up to 80% in their stores, or a gas station whose coffee sales jumped a whopping 300% after they started pumping in the smell of fresh-brewed coffee. Similarly, a do-it-yourself store in Germany began diffusing the smell of freshly mowed grass and found that customers were drawn to those areas and considered employees working there to be harder working and more knowledgeable.

When deciding to incorporate scent into your business, it is important to ensure that the chosen scents will complement and enhance the other design elements of your space. A scent must also match the overall image your company wants to convey, and should not conflict with other olfactory sensations, such as the taste of food.